Provide brand/communications strategy and content across public relations, social media and marketing platforms for national and regional brands.

• Curious Cork (wine importer): Provided brand strategy and content for imported wine labels new to their portfolio. Created U.S.-facing sales materials and managed press and sales launch events. Efforts resulted in industry media coverage and 100 percent allocation of new wines within weeks of respective launches.
• Heyler Realty: Managed messaging and execution of social media efforts. Audiences doubled in size, and engagement increased 30 percent.
• LuxeSiam (bespoke travel company): Created online, print and social media content.
• Gymboree Play and & Music: Created press releases and content for public relations and email campaigns.
• High Road Communications (PR agency): Provided media outreach for technology companies including Advanced Micro Devices (NYSE: AMD), Avaya Inc., MSN and Weblo, covering acquisitions and new product launches. Increased coverage by 10 to 30 percent through depth of consumer technology, trade and business knowledge, and media contacts.

• Created first revenue-driven media strategy and formal global outreach initiatives, in addition to day-to-day media relations for leisure, and travel trade outlets. Led public relations and communications team; managed relationships with PR, Web and multimedia agencies.
• Rebuilt and rebranded via multi-format communication channels to include “live” Web content, targeted email blasts, visitor guides and industry-facing news updates.
• Increased visibility by 25 percent within travel trade/meeting planner media outlets, including Meetings & Conventions, Successful Meetings and Meetings Focus. Placed marquee leisure travel stories in New York Times, USA Today, CNN, The Daily Telegraph, Southern Living, National Geographic Traveler, OUT Magazine and Esquire, among others.
• Worked across city government and hospitality businesses to coordinate messaging and improve customer service, including the implementation of the Taxi Cab Commission with the Mayor’s Office and a tourist-focused signage program in conjunction with the Downtown Development District and RTA.

• Created and executed public relations strategy to grow market leadership for Avaya Unified Communications Group, resutling in increased product market share and an increase of unclusion in Unified Communication stories from 6 percent to 54 percent within one year. 
• Developed and implemented public relations programs for global telecommunications solutions and corporate PR programs. Served as spokesperson for Avaya branding and reputation management activities. Managed PR agency and analyst relations team.
• Managed and executed product launches, alliance programs (IBM and FIFA World Cup) and press tours, as well as industry analyst initiatives; provided high-level media relations counseling to senior level executives regarding reputation management, product positioning, corporate acquisitions, and crisis communication. 

• Drove all positioning and communications activities and coordinated with executive team to ensure consistency of strategy, presentation and message for all public announcements, including product launches, company announcements, industry appearances, analyst calls and press conferences.
• Created long-term and short-term strategic corporate communications plans, including market positioning, PR, co-marketing and advertising initiatives.
• Developed new corporate identification, including print collateral, web presence and multimedia collateral.
• Built marketing team, including events manager, technical writer, US, Indian and Chinese PR agencies, Web design firm, and multimedia design company.
• Executed a broad outbound corporate marketing strategy, increasing visibility in the U.S., India, China and Europe, including a global media/analyst launch tour that resulted in 100 percent media attendance and coverage from 80 percent of attending media.
• Created co-marketing plans with partners Panasonic and Zenith to drive channel sales, brand recognition and consumer demand for interactive TV products.

• Ogilvy Public Relations (Formerly Alexander Ogilvy), Public Relations Manager )-Responsible for strategic plans on multiple clients, including B2B and B2C companies including ClearCommerce, iMark.com, living.com and Nortel Networks.
• Trilogy Software/pcOrder.com, Public Relations Manager-Developed and implemented product marketing programs for e-commerce channel products.